Distribution Research 1

Distribution in the magazine industry is how the reader receives the magazine.  There are various ways that magazines are distributed to the audience.  The majority of magazines have a distribution process called a subscription.  The way they get people to sign up for a subscription is by putting a card in the magazine that you would fill out and send back to the company.  After the reader sends the card back and pays for the subscription, they magazine will send the new issue of the magazine every 1 month, 2 months, or 6 months.  Another process of distribution is putting the magazine in news stands.  This is a good way for a magazine company to attract readers who are shopping or getting their hair cut and is for people who don't want to pay for a subscription but want the magazine.  The third way magazines distribute their magazines are the online editions.  These editions usually require the website visitor to signup for a free trial before it charges them to read the magazine.  These examples are some of the main ways of magazine distribution

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