Target Audience Research 2 / Vype
Vype Houston magazine has many target audience similarities to mine. The age range is the same for both magazines (high school students and their parents.) Both magazines have the same audience as both magazines are focused towards high school sports in the local city. The target audience is similar to mine because either gender could be interested in the magazine but, their magazine is more intriguing to both genders as mine is more for male genders. Vype magazine markets/familiarizes their products through social media, website advertisements, they sell the magazines in convenience stores, and at the restaurant Freddy's Frozen Custard & Steak Burgers. This magazine used various persuasive techniques to attract readers. The first thing they did was put both genders on the cover to tell people that sport information about both genders would be included in this magazine. They also put in a caption that there would be 5a and 6a ran...